Saturday, December 4, 2010

Yet Another Article Highlighting the Importance of Sun-derived Vitamin D

Vitamin D research may have doctors prescribing sunshine

The Associated Press

Scientists are excited about a vitamin again. But unlike fads that sizzled and fizzled, the evidence this time is strong and keeps growing.

tanning beds and vitamin dIf it bears out, it will challenge one of medicine's most fundamental beliefs: that people need to coat themselves with sunscreen whenever they're in the sun. Doing that may actually contribute to far more cancer deaths than it prevents, some researchers think.

The vitamin is D, nicknamed the "sunshine vitamin" because the skin makes it from ultraviolet rays. Sunscreen blocks its production, but dermatologists and health agencies have long preached that such lotions are needed to prevent skin cancer. 

Now some scientists are questioning that advice.
The reason is that vitamin D increasingly seems important for preventing and even treating many types of cancer. In the last three months alone, four separate studies found it helped protect against lymphoma and cancers of the prostate, lung and, ironically, the skin. The strongest evidence is for colon cancer.
Many people aren't getting enough vitamin D. It's hard to do from food and fortified milk alone, and supplements are problematic.  So the thinking is this: Even if too much sun leads to skin cancer, which is rarely deadly, too little sun may be worse. 

No one is suggesting that people fry on a beach. But many scientists believe that "safe sun" — 15 minutes or so a few times a week without sunscreen — is not only possible but helpful to health.
One is Dr. Edward Giovannucci, a Harvard University professor of medicine and nutrition who laid out his case in a keynote lecture at a recent American Association for Cancer Research meeting in Anaheim, Calif. 

His research suggests that vitamin D might help prevent 30 deaths for each one caused by skin cancer

"I would challenge anyone to find an area or nutrient or any factor that has such consistent anti-cancer benefits as vitamin D," Giovannucci told the cancer scientists.  "The data are really quite remarkable."

The talk so impressed the American Cancer Society's chief epidemiologist, Dr. Michael Thun, that the society is reviewing its sun protection guidelines. "There is now intriguing evidence that vitamin D may have a role in the prevention as well as treatment of certain cancers," Thun said. 

Even some dermatologists may be coming around. "I find the evidence to be mounting and increasingly compelling," said Dr. Allan Halpern, dermatology chief at Memorial Sloan-Kettering Cancer Center in New York, who advises several cancer groups. 

The dilemma, he said, is a lack of consensus on how much vitamin D is needed or the best way to get it.  No source is ideal. Even if sunshine were to be recommended, the amount needed would depend on the season, time of day, where a person lives, skin color and other factors. Thun and others worry that folks might overdo it. 

"People tend to go overboard with even a hint of encouragement to get more sun exposure," Thun said, adding that he'd prefer people get more of the nutrient from food or pills.
But this is difficult. Vitamin D occurs naturally in salmon, tuna and other oily fish, and is routinely added to milk. However, diet accounts for very little of the vitamin D circulating in blood, Giovannucci said. 

Supplements contain the nutrient, but most use an old form — D-2 — that is far less potent than the more desirable D-3. Multivitamins typically contain only small amounts of D-2 and include vitamin A, which offsets many of D's benefits.  As a result, pills might not raise vitamin D levels much at all.  Government advisers can't even agree on an RDA, or recommended daily allowance for vitamin D.  Instead, they say "adequate intake" is 200 international units a day up to age 50, 400 IUs for ages 50 to 70, and 600 IUs for people over 70.  Many scientists think adults need 1,000 IUs a day. Giovannucci's research suggests 1,500 IUs might be needed to significantly curb cancer.

How vitamin D may do this is still under study, but there are lots of reasons to think it can:
-Several studies observing large groups of people found that those with higher vitamin D levels also had lower rates of cancer. For some of these studies, doctors had blood samples to measure vitamin D, making the findings particularly strong. Even so, these studies aren't the gold standard of medical research — a comparison over many years of a large group of people who were given the vitamin with a large group who didn't take it. In the past, the best research has deflated health claims involving other nutrients, including vitamin E and beta carotene.
-Lab and animal studies show that vitamin D stifles abnormal cell growth, helps cells die when they are supposed to, and curbs formation of blood vessels that feed tumors.
-Cancer is more common in the elderly, and the skin makes less vitamin D as people age.
-Blacks have higher rates of cancer than whites and more pigment in their skin, which prevents them from making much vitamin D.
-Vitamin D gets trapped in fat, so obese people have lower blood levels of D. They also have higher rates of cancer.
-Diabetics, too, are prone to cancer, and their damaged kidneys have trouble converting vitamin D into a form the body can use.
-People in the northeastern United States and northerly regions of the globe like Scandinavia have higher cancer rates than those who get more sunshine year-round. 

During short winter days, the sun's rays come in at too oblique an angle to spur the skin
to make vitamin D. That is why nutrition experts think vitamin D-3 supplements may be especially helpful during winter, and for dark-skinned people all the time.  But too much of the pill variety can cause a dangerous buildup of calcium in the body. The government says 2,000 IUs is the upper daily limit for anyone over a year old. 

On the other hand, D from sunshine has no such limit. It's almost impossible to overdose when getting it this way. However, it is possible to get skin cancer. And this is where the dermatology establishment and Dr. Michael Holick part company. 

Thirty years ago, Holick helped make the landmark discovery of how vitamin D works. Until last year, he was chief of endocrinology, nutrition and diabetes and a professor of dermatology at Boston University. Then he published a book, "The UV Advantage," urging people to get enough sunlight to make vitamin D. 

"I am advocating common sense," not prolonged sunbathing or tanning salons, Holick said.
Skin cancer is rarely fatal, he notes. The most deadly form, melanoma, accounts for only 7,770 of the 570,280 cancer deaths expected to occur in the United States this year.
More than 1 million milder forms of skin cancer will occur, and these are the ones tied to chronic or prolonged suntanning. 

Repeated sunburns — especially in childhood and among redheads and very fair-skinned people — have been linked to melanoma, but there is no credible scientific evidence that moderate sun exposure causes it, Holick contends. 

"The problem has been that the American Academy of Dermatology has been unchallenged for 20 years," he says. "They have brainwashed the public at every level." 

The head of Holick's department, Dr. Barbara Gilchrest, called his book an embarrassment and stripped him of his dermatology professorship, although he kept his other posts.
She also faulted his industry ties. Holick said the school has received $150,000 in grants from the Indoor Tanning Association for his research, far less than the consulting deals and grants that other scientists routinely take from drug companies. 

In fact, industry has spent money attacking him. One such statement from the Sun Safety Alliance, funded in part by Coppertone and drug store chains, declared that "sunning to prevent vitamin D deficiency is like smoking to combat anxiety." 

Earlier this month, the dermatology academy launched a "Don't Seek the Sun" campaign calling any advice to get sun "irresponsible." It quoted Dr. Vincent DeLeo, a Columbia University dermatologist, as saying: "Under no circumstances should anyone be misled into thinking that natural sunlight or tanning beds are better sources of vitamin D than foods or nutritional supplements."
That opinion is hardly unanimous, though, even among dermatologists. 

"The statement that 'no sun exposure is good' I don't think is correct anymore," said Dr. Henry Lim, chairman of dermatology at Henry Ford Health System in Detroit and an academy vice president.
Some wonder if vitamin D may turn out to be like another vitamin, folate. High intake of it was once thought to be important mostly for pregnant women, to prevent birth defects. However, since food makers began adding extra folate to flour in 1998, heart disease, stroke, blood pressure, colon cancer and osteoporosis have all fallen, suggesting the general public may have been folate-deficient after all.
With vitamin D, "some people believe that it is a partial deficiency that increases the cancer risk," said Hector DeLuca, a University of Wisconsin-Madison biochemist who did landmark studies on the nutrient. 

About a dozen major studies are under way to test vitamin D's ability to ward off cancer, said Dr. Peter Greenwald, chief of cancer prevention for the National Cancer Institute. Several others are testing its potential to treat the disease. Two recent studies reported encouraging signs in prostate and lung cancer. 

As for sunshine, experts recommend moderation until more evidence is in hand.
"The skin can handle it, just like the liver can handle alcohol," said Dr. James Leyden,
professor emeritus of dermatology at the University of Pennsylvania, who has consulted for sunscreen makers.
"I like to have wine with dinner, but I don't think I should drink four bottles a day." 

Thursday, December 2, 2010

Need to lose 5lbs instantly? Not a problem.

If you're in desperate need of an immediate shape up, look no further than your nearest Hollywood Tans salon.  A tan is the easiest way to instantly look slimmer and more toned; its like getting a week's worth of tough work outs, in one quick session.  If you've ever wondered why tans are a must have red carpet accessory, its because the darkening affect accentuates every muscle, even ones you didn't even know you had! 

Check out how a great tan makes Cameron Diaz look even hotter!


Even Jen Aniston relies on a tan to give her red carpet confidence!

So next time you need to look long, lean, and glamorous like your favorite celebs, don't forget to tan!

Monday, November 22, 2010

Naughty or Nice?

Have you been naughty this year?  Nice!

Hollywood Tans is rewarding the Naughty and Nice alike with a special holiday gift bag!  Starting on Black Friday (November 26th) stop in your local Hollywood Tans salon and pick up your own Naughty or Nice gift bag filled with awesome Hollywood Tans goodies!  For $25*, you'll get $70 worth of amazing Hollywood Tans fun, including:




-Special Event lotion packet: Hollywood Tans' new exclusive lotion that contains gold flecks to make you sparkle all holiday season long

-Just Faces lotion: our specially formulated bronzer that is designed to help you achieve clear, glowing skin while still getting a great tan

-Darker Legs lotion: Hollywood Tan's specially designed lotion that targets your legs, helping them tan as efficiently as the rest of your body

-HT Soft Podz: never tan without proper eyewear!

-Hollywood Tans Giftcard*

A basket filled with over $70 worth of Hollywood Tans products, for only $25?!  Now that's what I call Naughty AND Nice!  They also make a great gift, because who doesn't love the gift that keeps on glowing? 




Mark your calendars and make sure to get your Hollywood Tans gift bag, available November 26th!  


*price/value varies from salon to salon

Wednesday, November 3, 2010

Hollywood Tans goes Posh....Posche Boutitque that is!

Hollywood Tans of Riverdale had the wonderful pleasure of tanning the lovely ladies of Posche Boutique (as seen on everyone's favorite show "The Real Housewives of New Jersey") for their wonderful fashion show last night. 

All the model's sported gorgeous Hollywood Tans; some even double dipped, using the awesome Infinity Sun spray and a 3 star UV booth.  The ladies, the clothes, and of course their tans were all flawless.

The Models were strutting their Hollywood Tans!


 Three of America's favorite Housewives also made an appearance, looking particularly Hollywood glam if I do say so myself.  Thankfully for Posche, former Housewife and infamous trouble maker Danielle Staub chose to sit this event out, so the only drama of the night came from the gorgeous clothes on the runway.

The Real Housewives: Caroline Manzo, Jacqueline Laurita, and Teresa Giudice
Teresa Giudice caught by the Hollywood Tans Paparazzi! 
Guests at the show also received awesome Hollywood Tans coupons, so they too can look as awesome as the gorgeous ladies of Posche.  Overall, it was an amazing night and we're glad Hollywood Tans could be a part of it!

Image Source

Monday, November 1, 2010

New November Specials!

The Holiday's are just around the corner and Hollywood Tans wants you to be party ready and beautifully bronzed!  Stop by your local Hollywood Tans today and tan for the rest of the year for as low as $39!!!*



*at participating salons, promotion may vary

Thursday, October 21, 2010

Eat your way to a gorgeous Tan!

You know that old adage "you are what you eat"?!  Well, we're proving that to be true.

Boosting your melanin production is key to helping you get the most out of every tanning session.  Melanin are the insoluble pigments that account for the color of your skin.

In humans, those with darker skin have higher amounts of melanin; by contrast, those with less lighter skin have less melanin.  Boosting melanin allows for your skin to tan more effectively and retain its gorgeous glow longer.

So how do we boost our melanin?  By eating our vitamins of course!

Vitamin A, vitamin E, and carotene are three great nutrients that can help boost your melanin production.  Next time you are in the grocery store, stock up on foods like melons, apricots, peaches, carrots, spinach, tomatoes, eggs, and olive oil.  Not only will they help you get your melanin up, they're healthy foods too!  Integrate these foods into your diet and keep up with your Hollywood Tans regime to get the glamorous, gorgeous tan of your dreams. 

So remember, you are what you eat and your tan is too!



Saturday, October 16, 2010

Tanning and Demensia


Can a Tan Stave Off Dementia? Vitamin D and Cognitive Decline


By Brian Dean, MS, RD


With Alzheimer’s disease affecting 5 million Americans — a rate that the Alzheimer’s Association warns is ballooning — public health experts are scrambling for cost-effective ways to combat this deadly disease. While Alzheimer’s medications remain expensive and largely ineffective in preventing or halting disease progression, an unexpected potential weapon has recently emerged. Research published in the The Archives of Internal Medicine found a strong predictive link between circulating levels of vitamin D and cognitive function in the elderly.



Researchers at Peninsula Medical School measured changes in vitamin D status and cognitive function over an 8 year span in a group of older Italian adults. The researchers divided the volunteers into two groups — one vitamin D deficient and another with adequate vitamin D levels. Vitamin D levels were linked to scores on a cognition test. They found that those with the lowest levels of vitamin D had a 60% greater risk of experiencing “substantial cognitive decline” than those with exceptional vitamin D levels.



These results mirror data from The American Journal of Geriatric Psychology, which found low vitamin D levels were associated with low mood and poor performance on a battery of cognitive tests. Considering that an estimated 1 billion are vitamin D deficient worldwide, these results have potential wide-reaching implications for our aging world. Alzheimer’s already burdens the cash-strapped US health care system, and with Alzheimer’s cases expected to grow to 16 million by 2050, the results of this study couldn’t have come at a more important time. A patient with dementia costs nearly three times the amount in Medicare costs than a similar patient without it.



Vitamin D has a number advantages over the current battery of Alzheimer’s treatments currently available. Firstly, it is cheap. Vitamin D from the sun is the only free supplement available, and even vitamin D capsules are merely pennies per dose. Compare this with prescription Alzhemier’s drugs, which cost upwards of $200 per month, and may not work as well. Most importantly, vitamin D is one of the only natural approaches scientists think have the power to stop Alzheimer’s before it starts. Dollars and cents aside, if taking a highly tolerated supplement like vitamin D can help turn the tide of epidemic-level Alzheimer’s, it could improve the quality of life for millions of seniors around the world.



What does vitamin D — a vitamin widely considered a bone builder — have anything to do with our brains? Scientists are still working on this question, but they postulate that vitamin D may improve blood flow to the brain and clear out toxic build up. Does this mean that preventing, or even better, reversing Alzheimer’s is as simple as getting a tan? Before heading to the nearest beach or tanning booth, remember the link between vitamin D and Alzheimer’s disease is still in its infancy.



There are still many crucial questions that need to be answered before vitamin D can be considered as a practical Alzheimer’s treatment. Until we know the answers to how much vitamin D is needed for prevention or treatment, how do vitamin D and Alzheimer’s interact, and how effective is vitamin D compared to already-available options, vitamin D remains an exciting, but unproven, anti-Alzheimer’s agent. For example, this study only compared the highest vitamin D levels with the lowest. We still do not know what effect vitamin D levels between the two extremes will have on Alzheimer’s risk. Also, no intervention study — a study that gives vitamin D as a treatment — has yet to take place.



On the other hand, vitamin D has been shown to help with a number of other health problems, like diabetes, osteoporosis, and heart disease. This study just adds another reason to get your vitamin D. To protect your brain, and the rest of your body, continue to follow the current recommendations from vitamin D experts — 1,000 to 5,000 international units (IUs) per day.



References

Alzheimer’s Association (2010). 2010 Alzheimer’s disease facts and figures. Alzheimer’s & dementia : the journal of the Alzheimer’s Association, 6 (2), 158-94 PMID: 20298981

Llewellyn DJ, Lang IA, Langa KM, Muniz-Terrera G, Phillips CL, Cherubini A, Ferrucci L, & Melzer D (2010). Vitamin D and risk of cognitive decline in elderly persons. Archives of internal medicine, 170 (13), 1135-41 PMID: 20625021

Wilkins CH, Sheline YI, Roe CM, Birge SJ, & Morris JC (2006). Vitamin D deficiency is associated with low mood and worse cognitive performance in older adults. The American journal of geriatric psychiatry: official journal of the American Association for Geriatric Psychiatry, 14 (12), 1032-40 PMID: 17138809